Grab Green Debuts Bold New Stoneworks Laundry Pod Collection – Ideal for Budget-Minded, Environmentally-Conscious Millennials & More!
Eco-Responsible Brand Pushing the Limits of Artistic Packaging with Earthy Fragrances
MaddieBrit Products, the creator of Grab Green—Beautifully Simple Home Cleaning Products—today announces the launch of its latest innovative laundry detergent pod collection, Stoneworks.
Grab Green Stoneworks Laundry Detergent truly stands out from the crowd with packaging that speaks to the senses and sensibilities of millennials, recyclers, upcyclers, and outdoor enthusiasts.
Cost-effective and environmentally friendly, Stoneworks’ warm, earth-hued paper sack packaging is constructed from Kraft paper and printed with water-based inks. Each package features custom hand-drawn illustrations and is finished with touches of metallic accents.
Stoneworks features a unique collection of invitingly earthy scents that narrate the experience of a stroll through nature—beginning with the light and floral Rose Petal, leading to fresh & fruity Olive Leaf, transitioning to warm and life-affirming Birch Branch, and venturing to bold and spicy Oak Tree. The new line is rounded out with fragrance-free Rain.
The Art of Cleaning: Stoneworks Brand Attributes
Among Stoneworks many notable attributes:
- Made with more than 94% naturally derived ingredients
- Packed with a powerful blend of plant and mineral-based agents that clean, remove odor, fight stains and naturally soften
- Free of harsh, harmful chemicals or additives such as phosphates, phthalates, chlorine, dyes, or masking agents
- Are a safer choice with naturally-derived POWDER, not concentrated chemical-filled pods
- Formulated for both standard and high-efficiency machines
- Individually pre-measured for convenience (each package is good for 50 loads and the pods dissolve easily)
- Never Animal-Tested
- Proudly made in the U.S.A
Speaking Directly to Millennials
Commenting on the launch of the Stoneworks line, Grab Green President and Co-Founder Patricia Spencer said, “Home cleaning is no longer a ‘one size fits all’ category. We’re filling the gap in the household market by developing products that reconcile differing needs and desires, such as those of the various generations—Gen X, Gen Y, Baby Boomers, Millennials, and more. Each personality profile is searching for brands and products that truly connect with their specific lifestyle and we’re confident Stoneworks will resonate strongly with a wide range of eco-minded and mainstream consumers alike.”
Beautifully Simple Home Cleaning Products
Grab Green’s growing family of beautifully simple, artistically packaged plant and mineral-based products also includes 3in1 Laundry Pods and Automatic Dishwashing Detergent Pods, recently shown to outperform Tide pods and Cascade, respectively, in key stain and soil cleaning studies conducted by third-party laboratories.
Other Grab Green products include Cookware & Bakeware Cleaner Pods; all-purpose cleaners; dish soap; dishwashing detergent; bleach alternative; dryer sheets; sponges; brushes; glass cleaner; hand soap; body soap; room fresheners and more.
In addition to the proven efficacy, safety, and eco-friendliness of its products, the company is defined by a commitment to True Transparency that includes clearly listing every product ingredient and its purpose on every package.
Grab Green products are sold in major retail stores, on the www.grabgreenhome.com site, on Amazon.com, and through several other online retailers.